27 July 2006

Business By Night

In the middle of the night,you get up and feel like having a coffee.Or maybe a tea.When you're a student,you get up, take your bike and find a chai-ka-tapri on the road -where you have your cup of chai with rickshwalas,paperwalas,truckwalas and of course your friends.But I wonder,if someone wants a better 'midnight-chai experience' then where will they go?

There are not too many cafes open in the middle of the night.And I'm wondering,why not?With so many night-only call-centers blooming all over the place,the time has come for some cafes/hotels to become all-nighters.That is the natural next step in the evolution of next-gen India,eh?Most big call-centers have a cafe in the office building -but the same is not the case with small,start-up call centers.

If taken to its logical conclusion, this could be a sizeable business for any cafe.I'm sure the idea is there in the right minds already.It probably needs some policy intervention from the government.

Till then, the chai-ka-tapri beckons..

Blogger break

This has been a blogging break for a bit too long.Work's been kind of busy.But will post something soon.(Not that many people are reading anyways!!!!hahahaha)

Rohit